Learning from the past to make better decisions in the future. Predictive modelling refers to predicting outcomes. For instance, you may want to know whether or not a particular customer is likely or unlikely to make a monthly payment on time, or whether a discount marketing scheme will improve your profits.
These types of models can be used to establish how one decision or another may affect certain aspects of your business. Will a new policy improve or reduce efficiency?
Contact us today to discuss how predictive modelling could help your business.