Descriptive Model Development

Descriptive modelling can be used to understand the underlying relationships in your data and provide insight into the past to understand what has happened. For example, it could show how a change in marketing strategy has affected your last quarter’s sales, or just how much a new warehousing process has changed your costs or profits.

More advanced descriptive modelling in a business context can show you the preferences and behaviours of your best (and worst) customers, help you to see what drives specific consumer behaviours, or show you how and why the new ‘efficiency’ measures seem to be costing you money.

Contact us today to discuss how descriptive modelling could help your business.

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